Steak 'n Shake has started requiring customers to scan QR codes before getting a fountain drink, leaving many wondering what's behind this new policy. The change is currently limited to a single location in Gainesville, Florida, but it's raising questions about the future of food and beverage service. The situation was first reported by a customer who encountered the new system at a Steak 'n Shake in Gainesville.
The customer, Shandeia, said she was surprised to find that the fountain drink machine wouldn't dispense a drink without scanning a QR code first. This new system appears to be tied to a loyalty program or rewards system, but the exact details are unclear. Steak 'n Shake has not publicly announced the change or provided any information about why it's being implemented.
The use of QR codes in this way could potentially make it easier for restaurants to track customer purchases and offer personalized rewards. However, it also raises concerns about data privacy and the potential for restaurants to collect sensitive information about their customers.
Key Takeaways
- Steak 'n Shake is requiring customers to scan QR codes to get fountain drinks at a single location in Gainesville, Florida.
- The exact details of the loyalty program or rewards system tied to the QR code system are unclear.
- The use of QR codes in this way could potentially make it easier for restaurants to track customer purchases and offer personalized rewards.
Why This Matters
This new policy could be a sign of things to come in the food and beverage industry, with restaurants increasingly using technology to track customer purchases and offer rewards. As customers become more comfortable with using their phones to order and pay for food, it's likely that we'll see more restaurants adopt similar systems in the future.
Source: The Big Lead
